Skip to product information
It is what it is. The official slogan of everyone who learned early that complaining rarely changed the outcome.
This LATCHKEY STANDARD tee brings calm, sarcastic Gen-X energy with bold retro lettering, worn-in vintage texture, and muted Americana colors. It’s the kind of shirt that says a lot without trying too hard, which is kind of the whole point.
Printed on a soft Bella + Canvas 3001 unisex tee with a comfortable everyday fit.
• Soft combed and ring-spun cotton
• Lightweight feel with everyday comfort
• Unisex fit
• Vintage-inspired statement graphic
• Great for Gen-X, Xennials, latchkey kids, and 80s kids
• Designed by LATCHKEY STANDARD
It Is What It Is Gen-X T-Shirt
$19.99
Sale price
$19.99
Regular price
This LATCHKEY STANDARD tee brings calm, sarcastic Gen-X energy with bold retro lettering, worn-in vintage texture, and muted Americana colors. It’s the kind of shirt that says a lot without trying too hard, which is kind of the whole point.
Printed on a soft Bella + Canvas 3001 unisex tee with a comfortable everyday fit.
• Soft combed and ring-spun cotton
• Lightweight feel with everyday comfort
• Unisex fit
• Vintage-inspired statement graphic
• Great for Gen-X, Xennials, latchkey kids, and 80s kids
• Designed by LATCHKEY STANDARD
Size guide
| LENGTH (inches) | WIDTH (inches) | CHEST (inches) | |
| XS | 27 | 16 ½ | 31-34 |
| S | 28 | 18 | 34-37 |
| M | 29 | 20 | 38-41 |
| L | 30 | 22 | 42-45 |
| XL | 31 | 24 | 46-49 |
| 2XL | 32 | 26 | 50-53 |
| 3XL | 33 | 28 | 54-57 |
| 4XL | 34 | 30 | 58-61 |